McLaren Photographic provides Video Production services on location or in the studio. Our professional staff will work directly with your staff at each phase of the project from concept, to script to screen. We offer High Definition broadcast quality video for DVDs and BluRay, web delivery and complete media solutions. We are a Chicago-based production company that specializes in serving manufacturing and industrial clients. We document all that transpires, and then use the latest digital editing techniques to customize your message, for your audience.
Video Production Process
McLaren Photographic will make your business more effective through professional video production. Whether marketing, orientation, safety and training programs, site-specific presentations, promotional materials or a polished video that promotes your company mission, these video productions are available in any format – for web delivery, Blu-Ray, or DVD/CD. All aspects of the production process are extensively planned, executed and affordable. With editing, motion graphics and animation, we will provide your organization with the right message for the right presentation. Visit our YouTube Channel.
- Customer Testimonials – supporting marketing material
- Success Stories – interview format
- Case Study – with text and video
- Interviews – Man-in-the-street
- Customer Presentations – at a trade show or conference
- Video Product Presentations – focus on benefits from customer’s perspective
- Product Demonstrations – focus on features
- Product Reviews – third parties create trust
- Visual Stories “explainers”- illustrations, animations and motion graphics to explain complex products and services
- Corporate Overview – video company brochure
- Executive Presentations – “Face and Voice” of Leadership Team
- Staff Presentations – Customer Service, Technical Experts on Video
- Facilities or Tours – International Customers and Vendors
- Annual Reports and Reviews – Eco-friendly and personable
- Video Signature – Personal Introduction
- Training – Cost effective substitute for in-class training
- Sales Support – “Overnight Expert” sales support videos
- “How-To” Videos – Just-in-time learning.
- Post sale support and maintenance – replace manuals
- Website FAQ by experts
- Internal Communications – improve moral by sharing business plans, activities and achievements
- for Event/Conference and Trade Shows – Documenting presentations, demos, interviews and commentaries
- Employee Orientation – history, structure, procedures, policies and codes of behavior
- Health, Legal and Safety Issues
- Commercials
- Emails
- Infomercials
- Content Marketing – solve your customers problems to develop your brand
- Landing pages and micro sites – replace or supplement text and graphics
- Interactive Video
- Branded Entertainment and Sponsored Video
- Press Release
- PR Support Materials – stock footage about your service or industry
- Community Relations – showcase your community activism
- Corporate Talk Show/Interviews – Weekly newsletters with live interviews
- Electronic Press Kit – EPK’s delivered by web based video and DVDs
- Event Presentations – Trade shows, meetings and conferences
- Round Table Sessions – Industry Experts discuss trends, issues and the future
- Q&A Expert Sessions
- Recruitment
- Video Blog (vlog) – good on-camera presence and great content
- In-Store Video – new promotions
- Company Lobby/Waiting Room
- Mobile Video – There’s an Ap for that – repurposed hyper targeted message for mobile devices, geo-located and micro-niched promotions
- Market Research, Focus Groups and Polling – Feedback on YouTube regarding products and services
- White Paper
- Magazine – serialized video content
- User Generated Content Campaigns (UGC) – encourage users to upload videos on how they use your products
- Behind the Scenes – See the people behind the brand. Humanize the corporation.
- Outline, scripting and budgets
- Pre-production scheduling
- Production in HD or SD
- Motion graphics, titles and animation
- Royalty-free music, narrator and narration
- Professional studio facilities when needed
- Editing, close captioning, annotations, etc
- Distribution (DVD, Blu-Ray, FTP upload)
Engineers are given direction during video production of corporate video at Dynomax in Wheeling, IL
Green Screen
By filming someone in front of a green screen, you can use chroma key to replace that shade of green with another image, making it look like the person is in front of a different background. Green or blue are the colors of choice because they’re the furthest away from the color of skin, ensuring that pieces of the actor don’t blend into the background (which is what will happen if they wear clothing in the color of the screen). Chroma key compositing, or chroma keying, is a special effects / post-production technique for compositing (layering) two images or video streams together based on color hues (chroma range).
The biggest challenge when setting up a bluescreen or greenscreen is even lighting and the avoidance of shadow, because it is best to have as narrow a color range as possible being replaced. A shadow would present itself as a darker color to the camera and might not register for replacement. This can sometimes be seen in low-budget or live broadcasts where the errors cannot be manually repaired.
Another challenge for bluescreen or greenscreen is proper camera exposure. Underexposing or overexposing a colored backdrop can lead to poor saturation levels. In the case of video and digital-cinema cameras, underexposed images can contain high amounts of noise, as well. The background must be bright enough to allow the camera to create a bright and saturated image.
Whether in-house or on-site, McLaren Photographic will ensure the appropriate facilities and equipment are provided for the right video project. You shouldn’t pay the overhead for a large studio production company when you only have a small assignment and for a large project, our connections ensure excellent on location venues for every scenario. Dynomax Inc. contracted McLaren Photographic for their video production needs and from concept to final distribution and upload. Our team approach will work directly with all of your staff to visualize your brand and its message.
— Ask Us